The Effectiveness of the Taiwan's Test of Chinese as a Foreign Language as an Education Industry on the Marketing Strategies and Action Plan in Vietnam
博士 === 國立臺灣師範大學 === 教育學系 === 104 === This research intends to investigate the executive results of marketing strategy and action program of Taiwan’s Test of Chinese as a Foreign Language (TOCFL) as an education industry in Vietnam, using the international marketing strategies-7P theory. The 7P strat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93079706143070702322 |