A Study on the Sources of Publishing Information Picture Books Customers May Acquire

• Main Authors: Lin, Jui-Tan, 林瑞丹
• Other Authors: Huang, Nei-Yuh
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/61523449601532838068

碩士 === 國立臺灣師範大學 === 人類發展與家庭學系 === 104 === This study aimed at researching customers’ need of publishing information about picture books and how they searched and chose the content of publishing information they needed in open and transparent media environment. The study also investigated customers’ opinions and anticipation toward publishing information, hoping to offer further suggestions to publishing information providers for formulating plans about publication information dissemination. This study took the method of qualitative interviewing with purposive sampling which included seventeen interviewees. The research discovered that although the picture book customers accessed publishing information via multiple ways, they understood the characteristics of each way very well and were able to use them to confirm or supplement information they gathered. The study also showed that Internet is an indispensable way of gathering information for customers, and that the popularity and reliability of the social network Facebook has already surpassed other Internet sources. The SNS of Facebook and its related information searching means were the priority of customers while they have immediate targeted needs. As for the requirement for the content of publishing information, the customers paid most attention to the topics and learning prospects of picture books as well as other picture books users’ and peers’ reading experience and recommendations. The epoch when book reviews from experts in children’s literature led solely was gone with the declination of print media, which was replaced by internet viva voce public reputation. Furthermore, when facing various information sources, customers knew what kinds of publishing information they were able to gain in each different way. With the development of the customers’ experience and the growth of their children, they changed their focus on the content of publishing information as well. At the same time, the study found that customers did not have problems of choice due to too much information; instead, factors such as the inconvenience and categorization of the usage of information sources, incomplete presentation of the content of picture books and insufficiency of trial readings may easily cause obstacles and disturbances during the process of customers’ search for publishing information.