高齡者代言人與廣告模式配適對廣告效果之研究
碩士 === 國立臺灣師範大學 === 社會教育學系 === 104 === Taiwan became an aging society since 1993. However, people are misunderstanding about aging because of the media. Therefore, we need to change the image of elderly people in the media if we want to solve the problem of aging society. In the present study, the a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71618830996769435032 |