Lean Startup Methodology Application ResearchHii App Anonymous Platform Case Study

• Main Authors: Huang, Rong-Cing, 黃榮慶
• Other Authors: Wang, Wei-Ching
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/tp7yhj

碩士 === 國立臺灣師範大學 === 大眾傳播研究所 === 104 === Entrepreneurship is key factor causing industry transformation, and also a series of actions enhancing human living with innovation. Government encourages youngsters to run startups for improving employment and economics. In this circumstance, researcher constructed the idea and examined it based on observation of anonymous community and communication technology during graduate school. After that, researcher launched Hii App and ran a startup, in the purpose of creating an anonymous platform where users could speak out in words freely and build up relationship. This study referred the lean startup methodology proposing by Eric Ries in 2011. It was a rare study in Taiwan that research the whole execution process of lean startup methodology in a specific startup case. By researching the process of the startup case execution, researcher can evaluate the effect and result, review the problems occurred during lean-startup method application, and provide suggestions for the future young entrepreneur by concluding this study. Using the hypothesis verifying system of lean startup method to analyze the user feedback and data, this study came to a conclusion that the communication system of Hii App could form an ideal conversation environment. In such environment, the community could speak out in words freely, developed depth dialogue, and built up relationship. Hii App and the anonymous community based on it showed a pattern and the possible development of anonymous community.