The Strategy Analysis of Keelung Tourism Development:In Cruise Travel Case

• Main Authors: Wang, Yu-Sen, 王榆森
• Other Authors: Fan, Shih-Ping
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/y9nw4c

博士 === 國立臺灣師範大學 === 政治學研究所 === 104 === As tourism has become an important industrial countries contested, mainland tourists to Taiwan for sightseeing trips highs, plus three Keelung in recent years has gradually transformed into an international cruise major ports, how to develop tourism has become an important issue Keelung City Government. Although a harbor city of Keelung, but the development of the hinterland of small, plus Keelung change the function, the city trying to transition to the process of leisure Harbor faced many problems. Reflections on motivation Keelung tourism development of the tourism industry, this study is to analyze from Keelung tourism development strategy, the development of cruise tourism Consideration for Keelung tourism development niche. Given the stage Keelung cruise tourism benefits is still limited, the paper Keelung overall tourism SWOT analysis, respectively, analysis of the development of Taiwan's cruise industry, as well as in response to mainland tourists to Taiwan cruise tourism policy analysis for, respectively, from the "Administrative Legal face "" peripheral surface facilities, "" marketing plan noodles "make relevant research proposals Keelung development of cruise tourism, as tourism development strategy analysis Keelung conclusion.