Improving CMF Function for Corporate R&D and Innovation

• Main Authors: Jason Lee, 李祖賢
• Other Authors: Lin Bou-Wen
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/75989464465929546029

碩士 === 國立清華大學 === 高階經營管理碩士在職專班 === 104 === No matter how successful in the past， if the speed of change cannot catch the market trend， the company will in very dangerous situation， even disappear very soon， like Nokia， like Wang an electric etc. 35 years ago， L-company started from a mice maker after 25 years become a worldwide mice design manufacturing leading company， the product line from mice only extend to keyboard， webcam， headset， speaker， remote controller and conference device provider. But in year 2006 Apple brang the new trend to the market via simple but clear appearance design， smart touch and good user experience application create a nice interface， this change bring an impact to many company， although L company is a good user experience design company but still business got the impact， at the same period economic storm in 2008 make the situation even worse. When encountered this kind of impact， the L company did some change in order to maintain the leading position in PC peripheral and looking for new business opportunity. The change to maintain leading position is to change the company culture from product oriented to design centric at the same time via organization change to rearrange the resource， like that set up CMF discovery team to take care long term and middle term innovation. CMF is one of the key parameter of win， since now user experience is very important ， who can provide best user experience to customer then he will win. CMF is strongly link with good user experience and it is very important to user experience， since CMF function manage the outlook of the product and it is the point where can provide the first and good impression to customer to let customer willing to buy it. We had better not just stay at current moment， since there is a time delay between product start to develop and in the market. Who can drive the trend he will win the game? Drive the trend mean that need to do something more advance than now. This report tries to dig out some solution to which can help the CMF discovery function to do a good job in efficiently way. This equation include the topic selection， promotion and execution and it is similar to the result from brainstorming section， so believe this method will provide an efficient way for CMF discovery to make things better. Below are the five steps 1.Looking for the right person 2.Update mindset to in line with new working model 3.Idea generation through a system thinking to prevent missing some point. 4.Communication with stakeholder 5.Investment for the project 6.Reduce the risk 7.Backup solution