The Decision Model for Disruptive Innovation

• Main Authors: Chien, Wen Ming, 簡文明
• Other Authors: Hung, Shih Chang
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/36524617189765634222

碩士 === 國立清華大學 === 經營管理碩士在職專班 === 104 === Consumer products, especially 3C products, life cycles are getting shorter. It makes upstream and downstream industries to speed up the reaction of the new product, and must to meet the mass production for it. But often each company's manpower and resources are limited, so if different clients have different demand at the same time with different specification. But the time is very close, and normally will put the maximum profit of product the first priority. The company normally will base on ROI to judge the priorities of projects. Almost it is a good way to make judgement to set the priorities. But for some new technologies or products, evaluation of ROI are lower at the beginning. And these new technologies or products will be ignored or delayed caused by their lower ROI. These new technologies are super star in the future, and need to develop at the early stage with customers to get the knowhow, also to specific production standards. If you miss the first chance to cooperate with customers, it’s too late till you find some wrong. What you can do, just try to catch up. Then promote your products with lowest price to make competition. And it will make the market change from super normal profit to perfect competitive market. Many companies start without any rules at the beginning. After growing up, they start to define some rules or constitutions to manage companies. But it needs to modify depends on the economy and periods to meet the maximum shareholders’ equity, so that the company can be steady and sustainable for a long time. Almost first impressions of the founders are very strong, and it’s hard to persuade them. The founders will think original constitution is as the Bible, nothing can be violated or overthrown it. Therefore, we must be through innovative thinking to break the barriers, allowing companies to escape the existing framework, and modifying company constitution all the time to meet the worldwide economy and market. Keywords: Disruptive innovation, Decision model, IC design