| Summary: | 碩士 === 國立清華大學 === 國際專業管理碩士班 === 104 === The Internet business has revolutionize the way we do business nowadays. E-commerce is rapidly been accepted by the vast majority of people around the world for daily transactions. The recognition of e-commerce globally as a driving force to economic progress has found itself widespread in many developed and emerging economies. Traditionally in The Gambia, buying and selling in large scale is locally
done in the local markets called "Lumos".
However around year 2000, as far as buying and selling of basic needs are concern The Gambian economy has taken a turn to online buying. Even with this turn, the vast majority of the population have limited awareness as to the way buying and
selling are conducted online. In around 2010, more and more people have conducted business online in one way or the other. Observing that e-commerce business is increasing its popularity in The Gambia, we saw a need to transport a new phenomena
in e-commerce called group-buying.
At the time of writing this thesis, there is no known online group-buying business in The Gambia. Thus the purpose of this research is to write an action plan that will feature a start up business adopting a new business model in this novel phenomena called Online Group-Buying.
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