Using Web Mining and Perceptual Mapping to Support Customer-oriented Product Positions and Designs: The Case of ASUS Mobile Phone
碩士 === 國立清華大學 === 工業工程與工程管理學系 === 104 === With the rapid development of e-commerce applications, online shopping has become more popular and convenient than in-store shopping. E-commerce provides a fast and global platform in which transactions, pre- and post-sales communications take place efficien...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nym59h |