The research of relationship between recreation experience, satisfaction and revisit intention at Taichung City’s natural landscape of leisure farm

• Main Authors: LO,CHENG-WEI, 羅正偉
• Other Authors: HWANG,WEY-JENG
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/d2fbje

碩士 === 國立臺中教育大學 === 文創設計管理產業碩士專班 === 104 === In this study, taking Taichung City based famous natural landscape leisure farms as research field, mainly to explore different psychological experience, environmental landscape experience, recreation experience, quality of service experience, to see whether tourists can obtain a satisfactory evaluation and recommended revisit through farm recreation experience deliver to visitors. This study aimed to investigate the analysis of different properties on recreation experience, satisfaction and willingness to revisit of Taichung nature landscape leisure farm. Then explore the correlation between recreation experience and satisfaction, satisfaction and willingness to revisit, recreation experience and willingness to revisit. And try to provide Farm operators reference for the future planning and development. By questionnaire survey, one-way variance factor analysis, and data analysis method. The main conclusions are as follows: 1.There are significantly positively correlated with recreation experience and satisfaction. 2.There are significantly positively correlated with and satisfaction and willingness to revisit. 3.There are significantly positively correlated with recreation experience and willingness to revisit.