| Summary: | 碩士 === 國立臺中教育大學 === 文創設計管理產業碩士專班 === 104 === A procedure is to explore the essence of customer participation , and the relationship between the experience value and the brand image for Taiwan Tourism Factory. In
recent years, People demand for recreation increasing, Many local of traditions of industries the use the local cultural through of the tourism factory in transition.
Development of local cultural characteristics of the tourist facility, We enhance corporate image and increase the value of products. We expect a different business
model to attract customers. According to the results show, many tourism factory of lack of give customers a sense of participation in Taiwan, The inadequate of experience value, resulting in tourism factory the tourism of customer is low of the migration, the no-experience memory of customers of tourism factory, the customers will be blurred
sightseeing for brand image of tourism factory. The research is looking for new opportunities and new development of tourism factory , We expect the customer
experience of tourism factory is no longer limited to the superficial.
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