| Summary: | 碩士 === 國立臺中教育大學 === 國際經營管理碩士學位學程(IMBA) === 104 === Abstract
E-commerce has become the crucial element to transform the world into an
information society. E- commerce in the developing countries is not yet a normalcy
and development as compared to the developed countries. Vietnam is also one of
developing countries where is booming and the society is opening up, E-commerce has
been putting its first footstep in this rising economy. As the use of the Internet
continues to grow up every year . E-banking has emerged as one of the most profitable ecommerce
applications over the last decade. E-banking is also starting to positively tune
into Vietnamese daily life. More and more people start using e-banking service for their
convenience. E-banking could be the next step to do for the economy to really transform
and productivity boosted. Like any other emerging economy, Vietnam has motivators and
hindrance for such a platform to be implemented widely. Hence, the purpose of this
research follows Technology Acceptance Model (TAM) to find out these factors including
trust effect to customer intention to use E-banking in Bac Ninh province, Vietnam. We
designed a questionnaire and used it to survey a randomly selected sample of 272 Bac Ninh
people. In this research, SPSS 20 version was adopted to proceed descriptive analyzes,
reliability analysis, correlation analysis, multiple regression analyze the factors with the
research framework. According to Davis (1989), the TAM suggested that customers’
perceived usefulness and perceived ease of use also affect their attitude towards using
significantly. And attitude towards using have also affect customer’s behavioural Intention
to use. Through this study we can see that the trust is also one of the most important
factors affect to customer attitude towards using and customer intention to use E-banking.
Keywords: E-banking, Online banking, TAM, Vietnam, Perceived usefulness
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