Identify the most potential determinant of opening store in Vietnam: A case study of Levi Strauss company

• Main Authors: LYLY THI CAO, 高莉莉
• Other Authors: MING-YUAN HSIEH
• Format: Others
• Language: en_US
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/cbquh2

碩士 === 國立臺中教育大學 === 國際經營管理碩士學位學程(IMBA) === 104 === A procedure is to integrate the Foreign Direction Investment theory (‘FDI’), the factor analysis approach (‘FA’) and the consolidated measurements of the analytical network process (‘ANP’) to comprehensively discover the most potential determinant of opening clothing store in Vietnam market with the case of Levi Strauss Company (‘Levi’s’). As a consequence of the hierarchically and systematically evaluated measured results, ‘these most potential determinants of opening clothing store are positive for Levi Strauss Company to enter the Vietnam market’. The most remarkable contribution of this study is to provide the picture of Vietnam clothing market and potential elements to gain achievement in this market. In addition, since there is very few empirical research regarding Levi’s in Vietnam market, this study provides a new topic for further researches.