| Summary: | 碩士 === 國立臺中教育大學 === 文化創意產業設計與營運學系事業經營管理碩士班 === 104 === National Development Council indicates that Taiwan has become a hyper-aged
society with the highest aging rate in the world. Under such a contextual circumstance, it turns to be vital to closely monitor the development of senior-oriented health industry in order to be competitive in 21th century.
In the context of daily supplies for seniors, there are limited empirical studies focusing on the experiential marketing, customer satisfaction, and customer loyalty accordingly. Therefore, the aim of this research is to understand how experiential marketing lend support to enhancing purchasing behavior, customer satisfaction, and loyalty. The self-reported questionnaires were distributed to 400 customers in Taichung area, and 350 were returned with the return rate of 87.5%. The research model was analyzed by the application of SPSS 22.0 and SmartPLS 3.0.
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