| Summary: | 碩士 === 國立臺灣體育運動大學 === 運動事業管理學系碩士班 === 105 === The patterns of Internet marketing are becoming more pluralistic and widespread today. The most of corporation websites deliver product information to obtain consumers’ clicks based on multimedia Internet marketing. How to let consumers receive the website information and stimulate their desires for these information of the products successfully is very important research issue. There is a certain impact for consumers in the construction of the website content and the background design.
This study aims knowing the examinees’ influences of the internal psychological level when they watch the sport media websites with logic and non-logic background. To get some internal mentality by using non-invasive brain-computer interface (BCI) to explore the Physiological Signals variations of their attention and meditation. The major examinees are enrolled from National Taiwan University of Sport. There are 60 effective samples (30 males, 30 females) each examinee was voluntary to participate this study and clearly understood the purpose of the study and process of this experiment. Before the experiment, they are required to sign the consent forms to participate in the research. The data analysis include descriptive statistics, independent samples t-test, dependent sample t-test and one-way analysis of variance based on SPSS For Windows 20.0 statistical software package.
The results have showed that there are no significant differences of the different gender and degree students’ attentions in the three states: initial state, logic background and non-logic background of multimedia website content. However, for the whole examinees, there were significant differences of the attentions in the logic background and non-logic background design of watching multimedia website content. In addition, the whole subjects and different genders of subjects have obvious differences of the meditations by watching sports logic background and non-logic background of multimedia websites content.
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