The Moderating Effect of Cause-Related Marketing on Technology Acceptance Model
碩士 === 國立臺北商業大學 === 國際商務系碩士班 === 104 === This research focuses on the moderating effect of Cause-Related Marketing on Technology Acceptance Model and examines the relationship between Perceived Usefulness, Perceived Ease of Use, and Behavior Intention. Based on questionnaire survey, a total of 800 q...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/n6kr76 |