The Influence of Readers Lifestyles, Product Involvement and Buying Behavior – The Chinese Love Light Novel
碩士 === 國立臺北商業大學 === 商學研究所 === 104 === Light novel has been one of the bestsellers in Taiwan among recent years. But the research would like to focus on romance genre particularly, from the readers' age to their buying behavior. Also, with this approach, it would be a beneficial reference for pu...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/r5fwc7 |