Effects of Personalization on Customer Loyalty to e-tailorWebsites: An Intimacy Perspective
碩士 === 國立中山大學 === 行銷傳播管理研究所 === 104 === Advances in technology are gradually changing people’s shopping behavior. Time-saving and convenient online shopping is flourishing because of the busy modern life. Taiwan’s e-commerce market continues to grow and the density of e-commerce platforms in Taiwan...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47590881274145735917 |