The Relationships among Perceived Corporate Social Responsibility, Green Consumption Attitude and Consumer Behavior Intention-The Case of College Students.
碩士 === 國立中山大學 === 公共事務管理研究所 === 104 === Corporate Social Responsibility (CSR) has been increasingly concerned by consumer. Currently, most of the corporations are executing social responsibility, especially when it becomes the factor of consumer purchase behavior intention. The consumer would affect...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7ua6y7 |