The Relationships among Perceived Corporate Social Responsibility, Green Consumption Attitude and Consumer Behavior Intention-The Case of College Students.

碩士 === 國立中山大學 === 公共事務管理研究所 === 104 === Corporate Social Responsibility (CSR) has been increasingly concerned by consumer. Currently, most of the corporations are executing social responsibility, especially when it becomes the factor of consumer purchase behavior intention. The consumer would affect...

Full description

Bibliographic Details
Main Authors:	Chiao-yi Cheng, 鄭巧宜
Other Authors:	Ji-Hwa Wu
Format:	Others
Language:	zh-TW
Published:	2016
Online Access:	http://ndltd.ncl.edu.tw/handle/7ua6y7

id	ndltd-TW-104NSYS5636008
record_format	oai_dc
spelling	ndltd-TW-104NSYS56360082019-05-15T23:01:38Z http://ndltd.ncl.edu.tw/handle/7ua6y7 The Relationships among Perceived Corporate Social Responsibility, Green Consumption Attitude and Consumer Behavior Intention-The Case of College Students. 企業社會責任認知、綠色消費態度與行為意向關係之研究-以大學生為例 Chiao-yi Cheng 鄭巧宜碩士國立中山大學公共事務管理研究所 104 Corporate Social Responsibility (CSR) has been increasingly concerned by consumer. Currently, most of the corporations are executing social responsibility, especially when it becomes the factor of consumer purchase behavior intention. The consumer would affect their corporate image of the company and purchase intention due to the implementation of CSR. 　　This research uses questionnaire and statistical method to analyze the relationship among the perceived corporate social responsibility, green consumption attitude and consumer behavior intention. The results reveal that perceived corporate social responsibility and green consumption attitude have a significantly positive influence on purchase behavior intention. Ji-Hwa Wu Chyi-Lu Jang 吳濟華張其祿 2016 學位論文 ; thesis 75 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 國立中山大學 === 公共事務管理研究所 === 104 === Corporate Social Responsibility (CSR) has been increasingly concerned by consumer. Currently, most of the corporations are executing social responsibility, especially when it becomes the factor of consumer purchase behavior intention. The consumer would affect their corporate image of the company and purchase intention due to the implementation of CSR. 　　This research uses questionnaire and statistical method to analyze the relationship among the perceived corporate social responsibility, green consumption attitude and consumer behavior intention. The results reveal that perceived corporate social responsibility and green consumption attitude have a significantly positive influence on purchase behavior intention.
author2	Ji-Hwa Wu
author_facet	Ji-Hwa Wu Chiao-yi Cheng 鄭巧宜
author	Chiao-yi Cheng 鄭巧宜
spellingShingle	Chiao-yi Cheng 鄭巧宜 The Relationships among Perceived Corporate Social Responsibility, Green Consumption Attitude and Consumer Behavior Intention-The Case of College Students.
author_sort	Chiao-yi Cheng
title	The Relationships among Perceived Corporate Social Responsibility, Green Consumption Attitude and Consumer Behavior Intention-The Case of College Students.
title_short	The Relationships among Perceived Corporate Social Responsibility, Green Consumption Attitude and Consumer Behavior Intention-The Case of College Students.
title_full	The Relationships among Perceived Corporate Social Responsibility, Green Consumption Attitude and Consumer Behavior Intention-The Case of College Students.
title_fullStr	The Relationships among Perceived Corporate Social Responsibility, Green Consumption Attitude and Consumer Behavior Intention-The Case of College Students.
title_full_unstemmed	The Relationships among Perceived Corporate Social Responsibility, Green Consumption Attitude and Consumer Behavior Intention-The Case of College Students.
title_sort	relationships among perceived corporate social responsibility, green consumption attitude and consumer behavior intention-the case of college students.
publishDate	2016
url	http://ndltd.ncl.edu.tw/handle/7ua6y7
work_keys_str_mv	AT chiaoyicheng therelationshipsamongperceivedcorporatesocialresponsibilitygreenconsumptionattitudeandconsumerbehaviorintentionthecaseofcollegestudents AT zhèngqiǎoyí therelationshipsamongperceivedcorporatesocialresponsibilitygreenconsumptionattitudeandconsumerbehaviorintentionthecaseofcollegestudents AT chiaoyicheng qǐyèshèhuìzérènrènzhīlǜsèxiāofèitàidùyǔxíngwèiyìxiàngguānxìzhīyánjiūyǐdàxuéshēngwèilì AT zhèngqiǎoyí qǐyèshèhuìzérènrènzhīlǜsèxiāofèitàidùyǔxíngwèiyìxiàngguānxìzhīyánjiūyǐdàxuéshēngwèilì AT chiaoyicheng relationshipsamongperceivedcorporatesocialresponsibilitygreenconsumptionattitudeandconsumerbehaviorintentionthecaseofcollegestudents AT zhèngqiǎoyí relationshipsamongperceivedcorporatesocialresponsibilitygreenconsumptionattitudeandconsumerbehaviorintentionthecaseofcollegestudents
_version_	1719139780497768448

The Relationships among Perceived Corporate Social Responsibility, Green Consumption Attitude and Consumer Behavior Intention-The Case of College Students.

Similar Items