The Relationships among Perceived Corporate Social Responsibility, Green Consumption Attitude and Consumer Behavior Intention-The Case of College Students.
碩士 === 國立中山大學 === 公共事務管理研究所 === 104 === Corporate Social Responsibility (CSR) has been increasingly concerned by consumer. Currently, most of the corporations are executing social responsibility, especially when it becomes the factor of consumer purchase behavior intention. The consumer would affect...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7ua6y7 |
| Summary: | 碩士 === 國立中山大學 === 公共事務管理研究所 === 104 === Corporate Social Responsibility (CSR) has been increasingly concerned by consumer. Currently, most of the corporations are executing social responsibility, especially when it becomes the factor of consumer purchase behavior intention. The consumer would affect their corporate image of the company and purchase intention due to the implementation of CSR.
This research uses questionnaire and statistical method to analyze the relationship among the perceived corporate social responsibility, green consumption attitude and consumer behavior intention. The results reveal that perceived corporate social responsibility and green consumption attitude have a significantly positive influence on purchase behavior intention.
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