A Study on The International Marketing Strategy of TheTaiwanese Eel Industry

• Main Authors: I-Wei Wang, 王宜薇
• Other Authors: Yu-Ping Wang
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/34062114304023585765

碩士 === 國立中山大學 === 高階經營碩士班 === 104 === 《Research issue》 Japan is currently the largest national which imports eels. About 70% Taiwanese eels are exported to Japan, due to the decrease of eel seizing, the number of export volume has dropped which caused the reduction of eel farming industry. The purpose of this study is to support eel traders finding the appropriate model for Taiwan without the affection by the decrease of export amount. This study will explore the direction of international marketing for eel industry. 《Research design》 This study is based on domestic and overseas relevant document of current international eel market, which included marketing efforts within the industry, the growth trend of the market demand, potential customers, and relevant technical means within the industry. As well as relevant views and advices on the industry of eel export, and information of related competitors. 《Research Results & Contribution》 This study, is based on industrial experts'' views, relevant research data and discussions, which summed up the new model for Taiwanese international eel industrial marketing.