| Summary: | 碩士 === 國立中山大學 === 高階經營碩士班 === 104 === 《Research issue》
Japan is currently the largest national which imports eels. About 70% Taiwanese eels
are exported to Japan, due to the decrease of eel seizing, the number of export volume
has dropped which caused the reduction of eel farming industry. The purpose of this
study is to support eel traders finding the appropriate model for Taiwan without the
affection by the decrease of export amount. This study will explore the direction of
international marketing for eel industry.
《Research design》
This study is based on domestic and overseas relevant document of current
international eel market, which included marketing efforts within the industry, the
growth trend of the market demand, potential customers, and relevant technical means
within the industry. As well as relevant views and advices on the industry of eel export,
and information of related competitors.
《Research Results & Contribution》
This study, is based on industrial experts'' views, relevant research data and
discussions, which summed up the new model for Taiwanese international eel
industrial marketing.
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