| Summary: | 碩士 === 國立中山大學 === 高階經營碩士班 === 104 === Executive Yuan from 2007 onwards, in order to take forward ''Medical Service Internationalization Flagship Project "by the health service benefits mainly responsible for promoting the internationalization of medical services plan. In medical tourism, a series of medical institutes and actively assist tour operators and tourism development of medical cosmetology and health check-related travel, international visitors can enjoy the beautiful waters of Taiwan travel in the same time the use of medical services. In recent years stepped up through the travel industry''s cross-sector cooperation and international marketing channels, has accumulated service as of 2013 reached 78 million people, create value as high as 36.95 billion.
In this paper, through literature and secondary data analysis and sorting through Case Studies to understand the development history of the Taiwan Medical health check of the tourism industry, and five forces analysis and SWOT analysis to be explored before Taiwan tourism medical health check, and then study topic suggestions and conclusions.
The results show that Taiwan should develop into a medical health check on the international tourism industry leader must be able to differentiate highlight the quality of service and product content to Taiwan for tourism if the development of medical health check is filled with niche because the neighboring Chinese mainland the same culture would be a great market, coupled with Taiwan''s full of characteristics of the theme of tourism, and if the Medicare advantage health inspection tours of Taiwan''s expanding international marketing promotion, I believe that to be innovative wave of Taiwan''s economic miracle!
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