A Study of 3D Growth Strategies in the Hyper-competition Arena ~ A Case Study of JH Company

• Main Authors: Chiang-Chuan Wang, 王江全
• Other Authors: Hsiao Lu
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/rf92e3

碩士 === 國立中山大學 === 高階經營碩士班 === 104 === The Case is a mold company located in central Taiwan. Through the unique strategy, it continues investment in precision machining and 3D measuring equipment. With technical competence, we therefore suggest a strategic framework in the context of hyper-competition. The real study provides conceptual discussion and an in-depth case study on the issue of building competitive advantages in the hyper-competition scenarios. The arguments of growth strategy and hyper-competition seem to integrate each other. Original growth strategies is driven from product and market, these develop extending various trajectories for business development. But the case company is so emphasized the technological competence which based on the background of the founder. And JH Corporation facilitates a platform which integrated many resources and partners. It will explores how a mold and plastic injection business that can enter the industries of optical lens and medical products. And how to develop acquisition strategy catches up the rivals of hyper-competition environment.