Capitalizing on the Children Industry in TaiwanPure Heaven: A Business Proposal

• Main Authors: Kuan-Chun Lai, 賴冠純
• Other Authors: Bih-Shiaw Jaw
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/r8pgqj

碩士 === 國立中山大學 === 國際經營管理碩士學程 === 104 === Children are the hope for the future. With the gradual decline of the birth rate, the average number of children in a family is lower than ever. As such, parents are more willing nowadays to make the greatest effort to give children the best in both physical and psychological aspects. Children have always been parents’ treasure. This survey aims to explore potential opportunities of the children industry in the context of low birth rate. Eating out with children is a big issue for parents, especially for those with children under six. The assumption is that family gatherings in a restaurant are always happy and filled with warmth. In fact, it is not always so. Under the strain of various concerns, the eating-out experience are more oft than not terrible. In view of this, Pure Heaven will be founded in 2016 with the aim of creating a paradise for children. The following paper is a comprehensive business plan for Pure Heaven. The paper first introduces the company and its products and services. Then it analyzes Taiwan''s overall economic conditions and provides an industry analysis. An in-depth competitor analysis and results from Pure Heaven’s primary market research survey are also discussed in this section. The paper will also outline the management and implementation strategy. Finally, the paper will assess the economic feasibility of the project through five-year financial projects. According to financial projects and market research analysis, Pure Heaven business concept is viable in Changhua City, Taiwan. Pure Heaven will capture this opportunity and create a paradise both for children and parents.