| Summary: | 碩士 === 國立中山大學 === 企業管理學系研究所 === 104 === A long time, stubbornly high prices have become the first of grievances. Especially since the 2003 SARS event, real estate has entered a decade of bull market, so house prices are rising. According to the Construction and Planning Agency, the national average ratio of house price to income in the first quarter of 2003 is 4.41, Taipei city is 6.61, Kaohsiung city is 5.13. To the fourth quarter of 2015, the national average ratio of house price to income is 8.51, Taipei city is 15.75, Kaohsiung city is 7.87. Therefore, the national average ratio of house price to income rose 92.97%, Taipei city rose 255.68%, Kaohsiung city rose 53.41%.
So the government in recent years implemented a policy to against rising house price. Specifically Selected Goods and Services Tax, central bank real estimate credit control and New Regulation of Housing and Land Tax Unity which are viewed as a policy against high house prices. In this study, through AHP (analytic hierarchy process), use one on one interviews with questionnaire of experts. Statistics and summarized after the government implemented New Regulation of Housing and Land Tax Unity, Taiwan construction company key success factors and identify its weight.
Finally, proposed findings through analysis of the key success factors of weight, and providing key success factors of Kaohsiung construction company to other counties in the private sector with reference to assist the government to drive economic growth.
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