The Study on Brand Management of E-commerce Startup: The Case Study of Company A
碩士 === 國立中山大學 === 企業管理學系研究所 === 104 === In the past study of startups, there were two main theories which are adopted by the researchers: Resource Orchestration, which was based on Resource-Based View, and Business Model Canvas, which was based on the viewpoint of income statement. From a very diffe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/n2mkkc |