The Study of Brand Building Model in Direct Selling Industry –A Case of Company M
碩士 === 國立中山大學 === 企業管理學系研究所 === 104 === This study plans to solve business operation problems in direct selling industry by using ‘Core value-based cooperate brand building model’ to build cooperate brand. In this study, take Company M’s operating situation into consideration and use this model to b...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2016
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Online Access: | http://ndltd.ncl.edu.tw/handle/m8p27w |