The Study of Brand Building Model in Direct Selling Industry –A Case of Company M

碩士 === 國立中山大學 === 企業管理學系研究所 === 104 === This study plans to solve business operation problems in direct selling industry by using ‘Core value-based cooperate brand building model’ to build cooperate brand. In this study, take Company M’s operating situation into consideration and use this model to b...

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Bibliographic Details
Main Authors: Yu-Hsing Chen, 陳俞欣
Other Authors: Chien-Yuan Sher
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/m8p27w