A EMPIRICAL STUDY OF THE RELATIONSHIP AMONG CORPORATE SOCIAL RESPONSIBILITY,EMPLOYER BRAND,AND ORGANIZATIONAL IDENTITY

• Main Authors: tsai jung wu, 吳采蓉
• Other Authors: Bih-Shiaw Jaw
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/80527987180367410178

碩士 === 國立中山大學 === 人力資源管理研究所 === 104 === In recent years, the global advocate for corporate social responsibility boom continued. The results of the enterprises implementing Corporate Social Responsibility are building brand awareness and corporate image. Most prior studies had emphasized that the implementation of CSR can enhance brand awareness and consumer brand identity. However, from the employee’s perspective, our study tries to explore whether the enterprise perform CSR will enhance employer branding and organizational identity. Since many companies are willing to participate in CSR, this study samaple different industries. This study adopts "quantitative research" to Investigate employees .Questionnaires were mailed to 250 employees in Taiwan. There were 229 valid responses, and the response rate was 91%. Furthermore, this study adoptds the reliability analysis, factor analysis, descriptive statistics, t-test, one-way ANOVA, Pearson correlation analysis, and multiple regression (step-wise-regression procedure) to analyze data. The conclusions of this study were as follows : 1) Corporate Social Responsibility will positively affect the Employer Brand; 2) Corporate Social Responsibility will positively affect Organizational Identity; 3) Employer Brand will positively affect Organizational Identity.Based on the results of the above studies, make recommendations for the implementation of enterprise reference corporate social responsibility and future research.