| Summary: | 碩士 === 國立中山大學 === 人力資源管理研究所 === 104 === The news industry is known as the "fourth power" or "uncrowned king". It plays a special role in the regime and society. Therefore, requirements of journalists for professional ethics and dedicated attitudes are higher than many other industries. Meanwhile, detailed and accurate newspaper reports and publishing processes require team work because of job nature. Hence journalists are asked for a high degree of organizational citizenship behavior. But now the newspaper industry in Taiwan is hit by network new media and combines with technology convergence concept. Under this background, reporters in the filed need to work more but no changes in their wages, which leads to low morale and work quality. This paper uses a qualitative research method to have depth interviews with reporters in Taiwan four major print media to discuss about whether reporters managed by middle-level supervisors in newspaper can improve work efficiency and morale by promoting organizational citizenship behavior because of ethical leadership of supervisors. Or at the request of quantitative system of newspaper office, they cannot study management and new media. They have no time to care about news quality and lose spontaneous organizational citizenship behavior because of increasing pressure, which result in organizational effectiveness and news quality are in a low degree.
Keywords: ethical leadership, organizational citizenship behavior, Employee Performance, four major newspapers in Taiwan, organization of newspaper
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