The Study of Brand Image, Involvement and Perceived Value to Purchase Intention－A Case on Jian-Jian Rice of Creative Grain- Store in Hualien
碩士 === 國立屏東科技大學 === 農企業管理系所 === 104 === The study investigated the effects of brand image, involvement and percived value on purchase intention. The target customers were from Jian-Jian Rice of Creative Grain-Store in Yuli Township, Hualien County. 450 questionnaires were distributed, among them 416...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39v7yt |