The Relationship among Internal Marketing Practice, Job Satisfaction and Employee Turnover Intension- a Case Study of A Company

• Main Authors: LAI WAN YI, 賴豌宜
• Other Authors: LIN YONG SHUN
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/w9ft92

碩士 === 國立屏東科技大學 === 高階經營管理碩士在職專班 === 104 === Today’s highly competitive industry conditions job, employee job satisfaction, the company has considerable influence, and therefore one of the companies marketing organization in addition to strengthening the company’s products and service, the internal marketing companies also need to address organizational issues, as in traditional industries transition period of transition, so that some system has grown up too late, causing the company’s high rate of turnover in the way of marketing and view motivate employees, improve the internal market elations,and thus slow the turnover intention and improve organization performance by reason of internal marketing attention is the “servant” is the main factor that companies should pay attention to and respect for employees, “who” are important resources so employees as customers, originally used in the external customer marketing model, try to apply to internal staff who pay attention to employees satisfaction, and designed for employees of a “internal product” and to the marketing staff, customer-oriented experience, the feeling of being taken seriously. At present, the empirical Vstudy “internal marketing”, and more emphasis on hotels, banks, and other private services or volunteer associations and non-profit organizations, for traditional food manufacturing industries related to explore the very scarce.