A Study on the Relationships Among Sport Brand Endorsers’ Credibility, Advertising Effects and Purchase Intention
碩士 === 國立屏東科技大學 === 休閒運動健康系所 === 104 === The purpose of this study was to explore Sport Brand Endorsers on Consumer’s Credibility, Advertising Effects and Purchase Intention. The questionnaires were sent out to Gym memberships in Tainan, Kaohsiung, Pingtung. A questionnaire survey was administered....
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91335852198080398048 |