The Research of Discussing the Type of Narrative Strategy Story from the Perspective of Taxonomy

• Main Authors: Chen, hsin-yu, 陳信宇
• Other Authors: Tsai, Chan-Wei
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/77658788038943397273

碩士 === 國立屏東科技大學 === 企業管理系所 === 104 === Narrative Strategy Story is a dynamics theory in Strategic Management, and our researches are started from the research about strategic change in 2010. This concept emphasizes the connection between different strategys in different period,there are some characteristics below: obvious Strategy Transition, Story Difference, and Story connection. The concept of Narrative Strategy Story is still in the developing phase, the former researches about the innate character of Narrative Strategy Story were mostly investigated in the terms of character theory rather than studying the difference between different stories. Therefore, this research focuses on discussing the type from the perspcetive of Taxonomy, complying Taxonomy to systematically classify 17 cases, allocate and explore the logic of Narrative Strategy Story by organizing and charting them. We hope that by analyzing those cases, the development of Narrative Strategy Story can be more complete, and help entrepreneurs with clear logics to make decisions. We conclude two main differences from these stories as the dimensions of classification, rationality of development context and diversity of development means. Therefore we can get four types of Narrative Strategy Story form these two dimsenions, traditional and focus,positive and focus, positive and cross boundary, traditional and cross boundary.