| Summary: | 博士 === 國立屏東大學 === 教育行政研究所 === 104 === The purpose of this study was to explore the recruitment of international student in Taiwan, and take offshore Taiwan education center(TEC) as a example. To analyze the operating results, and to investigate the current development of international student recruitment in Taiwan. To discuss TEC’s management strategies. And to Explore ways to improve policies and complementary measures for international student recruitment in Taiwan through analyzing management strategies for TEC.
Methodologies of this study include in-depth interviewing, focus group and analytic hierarchy process (AHP). The participants in this investigation were experts, directors of TEC, educational administrators and staffs of Office of International Affairs in university.Data were collected through analyzing the transcripts of the focus group discussions and interviews. An AHP designed questionnaire was distributed to experts and analyzed by the Expert Choice11.5 software package.
The conclusions of this study are as follows:
1.The management strategy of TEC should focus on clarifying objectives.
2.TEC’s objectives are focus on recruit international students, enhance the international prestige and being a platform for academic communication.
3.The primary operating model of TEC is to collaborate with local universities.
4.The primary course program of TEC is short-term Mandarin Chinese courses.
5.The recruitment strategies of TEC are focus on recruitment exhibition, enroll students in collaborate universities and illustration meeting.
6.The most important complementary measure for TEC is supports from government and university.
This study addresses several suggestions.
1.Recommends educational administration competent authority.
(1)To assist the contractor school’sadministrative operations and enrollment, and promoting school willingness to undertake.
(2)Expanded cooperative education and industry-university cooperation model of the school and the industry, and establish long-term training mechanism.
2.Recommends that institutions of higher education.
(1)To promote higher education of Taiwan and school characteristics as the main mission objectives.
(2)Expand Chinese language education market, In the Chinese language features to attract international students studying in Taiwan.
(3)Organized local recruiting exhibition and seminars to enhance the visibility of higher education.
(4)Ensure higher education’s operating performance and output quality, and the importance of the issue of education opportunities fair.
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