The Relations Between Tourism Image, Experiential Values, and Post-visit Behavioral Intention – A Case Study of Xiyu East Fort Military Historic Park

• Main Authors: LIU, TING-KAI, 劉庭凱
• Other Authors: CHANG, LIANG-HAN
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/wm6s5r

碩士 === 國立澎湖科技大學 === 觀光休閒系碩士在職專班 === 104 === This thesis uses the tourism of Xiyu East Fort Military Historic Park as a case to discuss the differences between the factors of tourism image, experiential value and post-visit behavior, their inter-relation and integral model. The author sets up a designated questionnaire for on-site tourists in order to ensure the correct sampling and accurate survey of this study. The author also adopts SPSS Software for Windows v. 19.0 as the fundamental research instrument. The research results indicate that different background variables will lead to significant differences between the factors of experiential value, tourism image, and post-visit behavioral intention. Besides, tourism image has a positive influence toward experiential value and post-visit behavioral intention and the experiential value can also have positive effect on the post-visit intention. Finally in this thesis, it provides several useful suggestions for responsible agencies and paves the way for future research direction.