| Summary: | 碩士 === 國立澎湖科技大學 === 觀光休閒系碩士班 === 104 === Vietnam Tourism Industry was flourished in the last ten years. However, Vietnam service industry usually happens in the situation of service failures. Therefore, the study is going to investigate foreign tourists in Ho Chi Minh City in Vietnam's perception: They think about tourism industry of service failure, service recovery, tourists satisfaction, revisit intention. I want by study theory, research methods and research result will provide specific recommendations to the tourism industry. The literature and scale of this study I aggregated according variables of the above, I from January 2016 began to March 2016 termination, I conducted survey of questionnaires in Ho Chi Minh City tourism area for foreign tourists, I made 430 questionnaires, but I recovered 405 valid questionnaires and run descriptive statistical analysis, factor analysis, reliability analysis, validity analysis, Regression analysis and Pearson correlation analysis of SPSS 18.0 Chinese version. This study found that: 1. Service failure is not effects tourist satisfaction; 2. Service failure is not effects revisit intention; 3. Service recovery has a part of effects tourist satisfaction; 4. Service recovery has a part of effects revisit intention; 5. Service failure has a part of effects Service recovery; 6. Tourist satisfaction enhances the effects of revisit intention; 7. Demographic variables the relationships among Service Failure, Service Recovery, Tourists Satisfaction and Revisit Intention have a part of discrepancy.
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