A study on Preference Factors of Collecting of GODZILLA Monster Figure

• Main Author: 王唯人
• Other Authors: 唐硯漁
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/18611610829670119677

碩士 === 國立高雄師範大學 === 工業設計學系-文化創意學程 === 104 === A study on Preference Factors of Collecting of GODZILLA Monster Figure Graduate：Wang Wei-Jen Advisors：Yen-Yu Kang Master's Program of Creative Cultural Design National Kaohsiung Normal University ABSTRACT Godzilla-The series movie has been filmed by TOHO since 1954, has become the classic Japanese monster moive. This series has been regarded as a national treasure , even more been one of the symbol in cultural industy. As the monster culture raised up, Toys has been the most feelable product of the following the relative products from the movies. Toys had been widely regarded as the products for children in the past, as the generation evolution,Toys are no longer only for children. The positioning of toys has turned into adults. Due to the respect of the Godzilla, toys collector recieve satisfaction from collecting GODZILLA Monster Figure and also gains the meaning of identity. The purpose of the study is to explore the attractive experience attributes of GODZILLA Monster Figure.To identify the attractive factor, Kano model is used to explore the relationships between demographic variable and attractive experience attributes from the case study of GODZILLA Monster Figure. From the conclusion of this study, we can find out that Figure design is deeply influenced by social culture and economic. Then those of all will influence what consumer behavior and design thinking. Based on the result of Kano categorization can help designers to better understand consumer preference for Figure design,and it can provide useful insights for Figure designer to find out their own way in the future. Keywords: Godzilla, dolls, collectibles, factor analysis, kano quality mode