文化創意產業經理人專業職能、創新能力與產業績效關係之研究

• Main Author: 賈美琳
• Other Authors: 王政彥
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/49978308202918949761

博士 === 國立高雄師範大學 === 成人教育研究所 === 104 === Abstractof the Dissertation Thestudy of the relationship between managerial competencies, innovative capabilities and industrial performancesin cultural and creative industries Name: Chia, Mei-Lin Dissertation Advisor: Wang, Cheng-Yen Ph.D. Institution: Graduate Institute of Adult Education, NKNU Date: February, 2016Pages:320 Abstract: Cultural and creative industries started to develop in countries all over the world since 1997, which can be seen as “the Renaissanceof the 21stCentury.” This type of economy based on culture and creativity is the re-discovery of humanismafter the Industrial Revolution. Cultural and creative industries can conserve and represent the own culture of many countries and help these countries to build up national economic strength via cultural assets. Professional managers are the key to the development of cultural and creative industries. They need to play multiple roles of creators, marketers, managers and more, especially when cultural and creative industriesare mostly composed of small and medium sized businesses. Hence, these professional managers need to have diverse competencies. Also, cultural and creative industriesrequire strong innovative capabilities. As a result, this dissertation hopes to probe into the relationship between managerial competencies, innovative capabilities and industrial performances. Objective:To discover the variance, relevance and predictive power of managerial competencies, innovation capabilities and industrial performances. Methodology:Develop a scale with validity from expert reviews and pre-tests. Use this scale to examine a stratified sample list of cultural and creative businesses from northern, central and southern Taiwan. The data are collected from the open sources of governments, private sectors and universities. Analyze the sample with t test, one-way ANOVA, canonical correlationand stepwise multiple regressionvia SPSS 15.0. Result: 1. For professional managerswith different personal backgrounds and coming from different industries, there is a significant variance in the relationship of their competencies, innovative capabilities and industrial performances. 2. The age of the manager has no significant influence on managerial competencies, innovative capabilities or industrial performances. 3. There is a high positive correlation of managerial competencies, innovative capabilities and industrial performances in all aspects. Among them, “marketing strategy” of managerial competencies has the highest predictive power to industrial performances, followed by “service innovation” and “product innovation” in innovative capabilities. Conclusions: 1. Professional managers in cultural and creative industries have better competencies, innovative capabilities and industrial performances than average. 2. Businesses in cultural and creative industries of Taiwan are mostly micro-sized. Therefore, they have higher autonomy as well as better adaptation to innovation and customized service needs. 3. A single manager often plays multiple occupational roles to facilitate active innovation and flexible communication in the company. They understand their business very well internally and have great confidence that their performances are better than other competitors in the same industry. 4. Cultural and creative industries of Taiwan mainly focus on domestic market and have developed different business models in the north and the south. Therefore, managers from different areas have variant understandings to competencies and performances. 5. “Marketing strategy” in competencies has the most predictive power to the industrial performances, followed by “service innovation” and “product innovation” in cultural and creative industries. 6. Further research suggestions for cultural and creative industries include the unique culture and managerial models, brand performances for Taiwan’s businesses and studying on the roles and functions of managers and agents for different countries, especially topics about intellectual property rights, patents, contract management, etc. Keywords: Cultural and creative industries, managers,competencies, innovative capabilities,industrial performances