A Study of Romantic Comedies and Teen Films in Taiwan from the Perspective of Hollywood Films

碩士 === 國立高雄師範大學 === 英語學系 === 104 === Abstract In 2008, Taiwan romantic comedy, Cape No.7 (2008), took Taiwanese box office by storm and became the highest grossing film in Taiwanese box-office history. Cape No.7 became a cultural phenomenon in Taiwan due to a blog-marketing strategy, good w...

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Bibliographic Details
Main Authors: CHANG,CHIA-WEI, 張家瑋
Other Authors: CHANG,YIH-FAN
Format: Others
Language:en_US
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/19845719645461905676
Description
Summary:碩士 === 國立高雄師範大學 === 英語學系 === 104 === Abstract In 2008, Taiwan romantic comedy, Cape No.7 (2008), took Taiwanese box office by storm and became the highest grossing film in Taiwanese box-office history. Cape No.7 became a cultural phenomenon in Taiwan due to a blog-marketing strategy, good word of mouth, an American distributor, and most important of all, the narratives and conventions of Hollywood genre films. After the success of Cape No.7, Taiwanese filmmakers continue developing the potential local market for commercial cinema. Among top 11 local box office hits in Taiwan, there are four romantic comedies and two of them are generic hybrids mixing two genres: romantic comedy and teen film. So in this thesis, I take teen films and romantic comedies as my genre research. I see Hollywood films as the predecessors of Taiwan films and analyze three Taiwan films. In Chapter One, I introduce the thesis structure. In Chapter Two, I introduce the methodology: genre theory and the auteur theory. In Chapter Three, I introduce two film genres: teen film and romantic comedy. In Chapter Four, I introduce Taiwan teen films and romantic comedies from the 2000s. In Chapter Five, I analyze three Taiwan films: You Are the Apple of My Eye (2011) is a romantic comedy that crosses over the teen film set in the 1990s in Changhua country in Taiwan and evokes audience’s nostalgia; Forever Love (2013) is a romantic comedy set in the heyday of Taiwanese-speaking film industry during the swinging 1960s in Betou which was called Hollywood in Taiwan; When a Wolf Falls in Love with a Sheep (2012) is a romantic comedy with distinctive authorship set in in the cram school street, called Nanyang Street in Taipei, Taiwan. These three films have obvious and distinguishable Taiwanese elements. In Chapter Six, I conclude the thesis and give the suggestion of Taiwan teen films and romantic comedies in the future through the perspective of Hollywood films.