| Summary: | 碩士 === 國立高雄師範大學 === 成人教育研究所 === 104 === This study aims at studying the relationship between consumer behavior and service satisfaction in the after school care class, participated in and entrusted by elementary school parents in the Kaohsiung city administrative region. The sample objects are parents of children enrolled in the after school care class of Kaohsiung city public elementary schools in 104 school year, adopting stratified random sampling and using questionnaire as the research tool.
The research investigation is taking questionnaire survey, aided by literature analysis, the self-compiled “A study of the relationship between consumer behavior and service satisfaction in the after school care class, participated in and entrusted by parents of children in Kaohsiung city elementary schools.” There are a total of 600 questionnaires, with 578 valid questionnaires returned. The effective rate is 96.8%.We used descriptive statistics, reliability analysis, independent sample t test, one-way analysis of variance, two-way ANOVA and Pearson product moment correlation analysis, the completion of study finding, conclusions, recommendations, and synthesized issues.
In this study, there are a total of three variables; the variables in consumer behavior are administration and teaching, environment and security, learning to change, teachers and moving services,overall consumer behavior.Whether there are significant differences in the feelings of four levels is still a question. The variables in service satisfactionare relevance,security,effectiveness,professional,care, overall service satisfaction.There is a significant difference in the feelings of five levels. In background variables,there are gender, age, occupation,education,working time type,family patterns,average family income.whether to accept subsidy etc. eight items in total. The result of the statistical analysis of the empirical study of the 4th chapter synthesizes the present study and the finding is as follows:
1. The feeling level of overall consumer behavior of elementary school parents belongs to the high scope who participated in and entrusted to handle after school care class, of which the cognition of the administration and teaching level has a significant level of special attention.
2. The feeling level of parents satisfaction with overall service belongs to the high scope who participated in and entrusted to handle the after school care class, of which the cognition of the professional level has a significant level of cognition.
3. There is a high level of positive correlated relationship between four facets of consumer behavior and five facets of service satisfaction in different background variables of Kaohsiung city elementary school parents who participated in and entrusted to handle the after school care class.
4. There is a significant difference in service satisfaction level of Kaohsiung city elementary school parents who participated in and entrusted to handle the after school care class. The level and overall test result have all won full support.
5. There is a significant correlation between consumer behavior and service satisfaction in various levels and overall test of the elementary school parents who participated in and entrusted to handle the after school care class.
6. The hypothesis is established if there is a significant difference in difference analysis, in service satisfaction in the different background variable and consumer behavior of the elementary school parents who participated in and entrusted to handle the after school care class.
Key words: entrusted to handle, after school care services , consumer behavior , service satisfaction
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