Beauty customer experience quality, perceived value Satisfaction with the study of the relationship between - A company in Kaohsiung Beauty Case

• Main Authors: WU, KUKI-LU, 吳桂露
• Other Authors: Cheng,Tsai-Feng
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/bae952

碩士 === 國立高雄師範大學 === 成人教育研究所 === 104 === Summary This study is designed to investigate the relationship between customer experience quality, perceived value, and satisfaction in Beauty industry. First, collect the references on the customer experience quality, perceived value and satisfaction to be explored and analyzed. Secondly, submit a research framework and in accordance with the relevant literature, expert validity, pre-trial and other research tools development " customer experience quality of beauty industry, perceived value and satisfaction Relationship Questionnaire." In this study, questionnaire survey conducted for the study Kaohsiung Beauty A corporate customers, collected a total of 550 people, of which 535 were valid questionnaires, availability of 97.27%. Statistical analysis of the status of a narrative, the independent sample t test for independent samples of said single factor analysis of statistical variation, Pearson product-moment correlation, canonical correlation analysis, stepwise multiple regression analysis. The results of this study, summarized in the following conclusions: 1.The quality of the customer experience in the case of a high degree, the highest "sensory experience", "related experience" as a minimum. 2. Customer perceived value in the case of high forward to "perceived value" highest "value function" minimum. 3. Customer satisfaction is high forward satisfaction, "the quality of service," the highest "product" as a minimum. 4. There are significant differences in the experience of beauty customer quality education to the high school level (including) the following surprising experience. 5. customer female beauty, personal monthly income of 20,000 yuan (inclusive), high school education level (inclusive), higher satisfaction. 6. The better the quality of the customer experience the beauty industry, the perceived value the better. 7. The better the quality of the customer experience beauty is beauty customer satisfaction is also higher. 8. Customers beauty Beauty Customer Value Perception higher the satisfaction, the better. 9. beauty customer experience quality, perceived value and satisfaction overall presentation of related "social value", the higher the perceived "perceived value", the better satisfaction. 10. beauty customer experience quality, perceived value on satisfaction predict, with "social value" of the most predictive power. Findings, make recommendations as to the beauty trade, beauticians and future researchers reference. Keywords: Experience quality, perceived value, satisfaction.