留存或離開?信任修復與消費者留存意圖和轉換意圖之關係
碩士 === 國立高雄第一科技大學 === 行銷與流通管理系連鎖加盟管理碩士班 === 104 === Abstract Since 2008, series of food safety scandals have almost yearly outbroken in Taiwan. Consumers are not only suspicious of food safety, but also distrust the food-related firms. Therefore, how to repair consumer’s trust is the most crucia...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46892437037399334821 |