平面廣告的資訊符號與版面位置對購買行為的影響-品牌知名度與價格區間的干擾效果
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 104 === Although the development of the internet rises, DM of print ads is still the major source of marketing information delivered from retailers to customers in the last two centuries. Customers understand the product specification via collecting DM of print a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/d75xer |