消費者混淆對選擇電信服務公司之研究
碩士 === 國立高雄第一科技大學 === 運籌管理系企業管理碩士班 === 104 === The purpose of this study is to test of the antecedents and consequences of consumer confusion in the context of the mobile phone service industry in Taiwan using structural equation modelling (SEM). In recent years, telecommunications liberalization po...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06113292098942004377 |