從大學選擇因素來探討招生策略之成效

• Main Authors: Mikihiro Ao, 青幹大
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/40740884149124728672

碩士 === 國立高雄第一科技大學 === 運籌管理系企業管理碩士班 === 104 === Abstract The main purpose of this research is to explore the enroll strategy of a university and its students’ university selection factors. At first, it explores the enroll strategy of a university through the interview, and analyze student’s university selection factors through a questionnaire survey. This research took example by the National Kaohsiung First University of Science and Technology, and the data were analyzed by statistical methods such as descriptive statistics and chi-square test. The main conclusions are as follows: Many students mainly recognize the university through the documents of their high school, after that check the information about university in detail by the internet site. Also they mainly use the opinion of high school teachers as a reference, so providing the information documents for high school and internet advertising has a definite effect. In addition, the information about curriculum is the main reason that students select the university. At last, to bring out some concrete suggestions according to the study outcomes as references for the university and correlated study in the future.