| Summary: | 碩士 === 國立高雄第一科技大學 === 資通訊服務創新產業碩士專班 === 104 === With the popularization of smartphone, mobile device has become a fundamental equipment of modern people, which also multiples the application of QR Code(Quick Response Code). The user is able to get the text, image and website provided by marketer through scanning QR code with mobile phones.
QR Code has been widely applied to vCard, Direct Mail, poster, newspapers and magazines, E-ticket and so on. It is the key of mobile marketing and is also an effective and convenient tool. Whether to provide QR Code to users to scan website, or combine the poster and DM to make users quickly linking to web page, they need designers’ ingenuity.
Has someone ever thought about printing QR code on DM, vCard, advertising board, posters or other places, and if the QR Code is printed on the place above, will it be scanned? This research will investigate the scan rate of QR Code by tracing it and collecting information.
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