Summary: | 碩士 === 國立高雄第一科技大學 === 電腦與通訊工程研究所 === 104 === Due to the generalization of multi-mobile devices, electronic commerce has been converted into mobile commerce. The number of people who do online-shopping on mobile phones greatly increase. Research from Gartner reveals that mobile transaction volume and value would grow average 42 percent annually between 2011 and 2016. The researchers forecast a market worth $617 billion with 448 million users by 2016. This would bring about an increasing value of mobile commerce.
The mobile e-commerce business model of our system is based on trust of interpersonal relationship and information flow. The role structure can be divided into four following levels: the general administration, sales managers, consumers and friends of consumers. By negotiating with the general administration, Sales managers launch group-buying events of their favorite goods. The consumers who have the same preference are able to not only receive the information of the events via push notifications but also share the Uniform Resource Locator of goods to their friends. By the utilization of the third-party payment service, both multi-payment terms and a safe shopping experience are provided to consumers.
Chatrooms are available in this system. Consumers’ doubts about goods are able to be resolved by a real-time communication with sales managers before making any purchase. The next step is to focus on understanding and caring about costumers’ demand by properly applying customer relationship management. Furthermore, it’ll lead to a rising customer loyalty and retention.
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