進入馬來西亞速食業行銷計畫書
碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 104 === When looking for continued growth opportunities, most businesses want to expand their market into foreign countries and Taiwanese companies are no exception. This thesis is based on Company G, a representative Taiwanese family business which intends to es...
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/x8cw9d |
| Summary: | 碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 104 === When looking for continued growth opportunities, most businesses want to expand their market into foreign countries and Taiwanese companies are no exception. This thesis is based on Company G, a representative Taiwanese family business which intends to establish a fast food franchise in Malaysia. Based on this scenario, this thesis undertakes a thorough analysis of the market environment and then develops a marketing plan for entering the Malaysian fast food market. In addition, the challenges and conditions of using franchise to enter foreign markets are discussed.
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